It is a stitching software that can take hundreds of photos and find the common parts of the photo to link the images for display as an interactive collage. Basically, you find something you want to shoot photos of – let’s use a car for an example. Take a photo of the whole car, the hood, the doors, the tires, underneath, the roof, the trunk, etc. then upload to Photosynth. Photosynth finds the common threads in each image and creates a “walk around” of the car. Maybe that description is still too vague. You’ll have to check it out yourself: http://photosynth.net*
*requires installation and works best in Microsoft Internet Explorer.
Imagine what this technology will be able to do for online product displays – full camera and lens views on B&H’s website, full walk-arounds on cars at Checkered Flag.com, or see an interactive tour of your next house.